Thierry Brunfaut on Challenging the Status Quo in Branding

Thierry Brunfaut, Creative Director and Founding Partner of Base Design, has spent more than three decades reminding both clients and designers that branding is not about fitting in—it’s about daring to stand out.

Base Design, with studios in Brussels, New York, Geneva, and Melbourne, is known for shaping bold identities for clients like MoMA, the Louis Vuitton Foundation, and Théâtre du Châtelet. 

In this talk, Thierry dives into the importance of staying authentic in design, the pitfalls of blending in branding, and the role emotional intelligence plays in client relationships. He shares why adaptability is crucial in today’s unpredictable market and what qualities modern designers need to thrive. He also highlights the dynamics of team collaboration, showing how creativity and collective effort can move past roadblocks.

Thierry Brunfaut and Aurélia de Azambuja, a senior designer at Base, will be giving a talk at OFFF Seville (November 27–29, 2025) on the theme “How to Make the Logo Bigger When the World Is Burning.” The talk will highlight their perspective on design’s role in turbulent times.

Find out more about Base Design:
https://www.basedesign.com & https://www.instagram.com/base_design/

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